BG Motor - Household Air Cooler


Client: Mr. Ali

Country: India

Industry: Household Air Cooler  

Cooperation time: 2022


Household cooling fans are very popular in the market because of their favorable price, low power consumption, small size and easy to move. India is one of the major manufacturing countries for cooling fan motors. Mr Ali's company is a leading manufacturer of cooling fans in India and their cooling fans are sold all over the world. Mr. Ali approached us at the end of 2021, hoping that we could provide them with a brushless DC fan motor with high efficiency, low energy consumption and cost-effectiveness. The trial order is 5,000 units, and the purchase volume of more than 50,000 units is confirmed according to the market situation, which increases year by year.



What they need:24V 70W 2000rpm DC Brushless Fan Motor


DIFFICULTY

1. Normally, the cooling fan motor uses AC power, but the customer requires the motor voltage to be 24V DC.


2. The customer did not have a clear motor output power requirement, and only provided the power of the AC cooling fan motor they have sold in the market as a reference. Moreover, the customer requires that the energy consumption of the motor be as low as possible. We need to find the most suitable motor output power for our customers.


3. In order to open up the market for new products, the customer put forward requirements on the cost of the motor.





SOLUTION

1. Because most of the fans and cooling fans on the market are basically AC, so we only produce AC brushless fan motors before receiving this customer's inquiry. But Mr. Ali said that the company wants to launch a DC brushless cooling fan with softer air volume and longer service life in 2023, so the voltage of the motor must be DC 24V. The brushless motor itself is an AC and DC motor, so it is not difficult to customize a brushless DC motor. But it needs to be equipped with a suitable driver. In order to meet the needs of customers, we have customized and developed a driver suitable for 24V 70W brushless fan motors for customers.


2. If the AC motor is changed to a DC motor, the power will change. In order to determine a more accurate output power of the motor for the customer to reduce energy consumption, we inquired about the use scene of the customer's motor, the size and weight of the equipped fan blades, and other information. After comprehensive consideration, it is determined that the output power of the motor is most suitable at 70W.


3. The cost of the brushless fan motor will be slightly higher than other fan motors because of its high efficiency, long life and the need to be equipped with a driver. Customers hope that we can reduce the cost of the motor as much as possible, but at the same time ensure the quality and performance of the motor. Therefore, according to the determined motor voltage, power and speed, we accurately select an AC brushless motor with the most suitable size for customization, thus avoiding the increase in material costs caused by oversized motors.





FOLLOW-UP

The development of the driver and the customization of the motor took a total of nearly 40 days. After receiving the samples, the customer tested for a month, and finally decided to purchase a trial order of 5,000 units. Orders are due for delivery in May 2022. In October, we received feedback from customers that the sales volume of new products is very impressive! In February,2023, there is expected to be a demand for 50,000 motors.


“Thank you guys! You are very professional and helpful. Our products sell well!About 50,000 motors will be needed next year. Expect our next year cooperation.  ”

   ---Mr Ali (Purchasing Manager)


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